Why Sports Media Group is a social enterprise dedicated to assisting the wide range of organisations challenged with creating an active nation. We seek to ensure greater participation in physical activity from all areas of society regardless of gender, age, faith, ethnic origin, sexual orientation, economic position, disability or level or ability.Through a series of strategic conferences and accompanying digital and social engagement strategies, Why Sports will provide a platform to drive greater collaboration across the leading governing bodies and their delivery agents for sport and activity in the UK. In turn it is hoped that strong governance can be improved upon, participation increased and partnerships strengthened. We believe that physical activity has the power to unite people, transform lives and positively engage disadvantaged communities. Investing in sport at a local level can only help to advocate and nurture young talent whilst developing skills, breaking down social barriers and creating a healthy society. Many of the factors associated with inactivity are associated with social exclusion and a lack of confidence. As a social enterprise we believe that effective programmes to encourage participation in physical activity will create stronger communities. Through our network of partners we will work hard to support such agendas whilst reinvesting a percentage of our profits into community engagement projects and reputable charitable organisations. To ensure that we deliver on our pledge we are urging policy makers, governing bodies, local authorities, coaches,volunteers, and of course the general public to work with us to ensure we have a nation that is physically active.